The King of Bollywood teams up with the King of Basmati

Chennai : LT Foods Ltd., an Indian-origin global FMCG company in the consumer food space, proudly announces its collaboration with the finest global superstar, Mr. Shah Rukh Khan, for the world’s finest basmati brand – DAAWAT^®.

The moment marks the coming together of the Bollywood icon, who has enthralled the audiences with his finest performances, with DAAWAT^® known for delivering the finest food experiences across millions of homes globally.

Speaking about the association, Mr. Shah Rukh Khan said, “I’m glad to partner with DAAWAT^®, where passion and commitment to excellence come together, inspiring people to bring out their finest in every meal and every moment.”

Mr. Ashwani Arora, Managing Director & CEO, LT Foods Limited said, “DAAWAT® is not just about food, it’s about crafting moments of joy and togetherness. We take pride in bringing the finest quality basmati to tables across the world. Shah Rukh Khan, being the finest global actor, is synonymous with excellence, making him the ideal choice to represent DAAWAT®. Together, we celebrate the art of Bring Out Your Finest.”